The new DNA in modern decision-making

The new DNA in modern decision-making is a collaborative research report from the Financial Times and Twogether Creative.

Through interviews with leaders across Europe, North America and Asia Pacific, we have developed six new personas and key recommendations for those seeking to support, understand or influence modern decision-makers. The research report examines:

• How are uncertainty and complexity changing decision-making?
• What are the emerging decision-making challenges?
• Which factors are top of mind for decision-makers today?
• What are the six emerging decision-making personalities?
• What’s the best way to influence different decision-makers?

If you would like to receive a digital copy of the report please fill out the form below.

To discuss the research findings, please contact the team via email at research@ft.com.