Brand building with customer data

“Brand building is the main driver of long-term growth and involves the creation of memory structures that prime consumers to want to choose the brand.’’ - Binet & Field - Effectiveness in Context (IPA), 2018

At the FT we follow an audience-first, privacy-led approach to create an optimal environment for our trusted brand partners to reach the world’s most influential leaders.

When a user registers with the FT, the demographic data collected ensures we are not relying on third-party data for our targeting. The more accurate the targeting, the more effective the brand can be in landing the right message, with the right people, at the right time.

Submit your details below to hear from our team about our targeting capabilities at the FT.