Crises make reputations: Strategies for marketers

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Webinar recording

On the 20th of August, The Financial Times hosted the virtual panel discussion Crises make reputations: Strategies for marketers.

Moderator:

Leo Lewis, Asia Business Editor, Financial Times

In conversation with:

Lynette Pang, Assistant Chief Executive (Marketing Group), Singapore Tourism Board

Mick Gordon, Managing Director, Ipsos Hong Kong

The webinar focused on how businesses are being challenged to reconsider how they communicate with clients and the marketing strategies they employ as they embark on the road to recovery from the coronavirus crisis. This virtual discussion explored what impact the pandemic has had on brands and how B2B marketers are responding to these changes.

Please find the recording of the virtual panel discussion below:

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