Crises make reputations: Strategies for marketers

Thursday 20 August 2020 | 15:00-16:00 HKT

The Financial Times is delighted to invite you to our webinar Crises make reputations: Strategies for marketers.

Businesses are being challenged to reconsider how they communicate with clients and the marketing strategies they employ as they embark on the road to recovery from the coronavirus crisis. This virtual discussion will investigate what impact the pandemic has had on brands and how B2B marketers are responding to these changes. We will discuss the strategies being implemented and how brands are engaging with their clients to maintain and build brand reputation in these uncertain times.

Moderator

Leo Lewis, Asia Business Editor, Financial Times

In conversation with

Lynette Pang, Assistant Chief Executive (Marketing Group), Singapore Tourism Board

Mick Gordon, Managing Director, Ipsos Hong Kong