White Paper: The New Shape of Luxury

The New Shape of Luxury is a collaborative research report from the Financial Times and IPA.

Through insights gained from interviews with luxury brand executives, academics and leading industry commentators, we have created key recommendations and guidance for those in the luxury space to understand their sometimes elusive audience.

The research report analyses:

• What’s driving growth in personal luxury
• How the attitudes and behaviours of luxury consumers have shifted over the last two years
• How ESG has fast become a new essential for luxury buyers
• How customer journeys have changed
• How successful brands are reacting

If you would like to receive a digital copy of the report please fill out the form below.

To discuss the research findings, please contact the team via email at commercial.marketing@ft.com