
Privacy-led Advertising at the FT
Get in touchPrivacy-led Advertising at the FT
At the FT, the customer data we hold on our users is not simply ‘first-party’ but ‘declared’. What does this mean for advertisers?
‘First-party’ data does not include verified personal information about that user, therefore any targeting can only ever be inference-based, using assumptions about on-site behaviour. ‘Declared data’, however, is voluntarily given by our users and includes self-identified information. Collecting declared data enables publishers to build up a user profile that is comprehensive and reliable, allowing advertising to be highly targeted by placement, frequency, and messaging.
If you are interested in hearing more about customer data and advertising with the FT, please arrange a conversation:
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If your query is related to a Financial Times subscription please contact the relevant teams listed below.
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France: +33 (0) 176 729 707
Germany: +49 (0) 69 2222 1102
Netherlands: +31 (0) 207 105 786
Switzerland: +41 (0) 44 583 2019
All other CEMEA countries: +44 (0) 207 775 6000
fte.subs@ft.com
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If you are interested in a brand or media partnership, please contact brandandpartnerships@ft.com.
If you are contacting the Financial Times about an advertising campaign or commercial collaboration, please select "Advertising" in the dropdown bar above.
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All editorial requests should be directed to ean@ft.com.
All editorial requests specific to Special Reports should be directed to reports@ft.com.
Due to the volume of approaches the editorial team are unable to confirm receipt or respond to all enquiries.