The programmatic supply chain explained

Webinar for FT clients

The FT is delighted to invite you to this webinar for our advertising clients.

Thursday 3 December
09:00 - 10:00 BST | 17:00 - 18:00 SGT

Do you know exactly where your budget is going when you buy programmatic advertising?

New research shows that half of online ad spending goes to industry middlemen. And 15% of the money advertisers spent on programmatic couldn’t be accounted for.

Those are just some of the findings of a groundbreaking study 'Programmatic supply chain transparency’. Conducted by PwC for ISBA, it digs deep into the UK’s complex programmatic ecosystem to map the supply chain from end to end.

Join PwC Partner Sam Tomlinson as he takes you through the study’s key findings, the current and coming challenges and the recommendations for advertisers, publishers and the industry as a whole. Then we’ll have a live Q&A with Sam and Anthony Hitchings, the FT’s Digital Advertising Operations Director.

You’ll leave with a clearer understanding of this complex market – and how you can best spend your budget.

Register now


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