FT Technology GIST 2020

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Research

The brand opinions, industry insights and media usage of 550 global IT influencers


The Financial Times’ in-house research team conducted a bespoke survey of 550 global IT influencers in July 2020 focusing on:

  • Technology trends during Covid-19
  • Changing industry trends and sentiments
  • Brand competitive survey
  • Media consumption

To see the full research findings please get in touch today.


Does your brand stack up?

We also asked IT influencers for their views on 37 technology brands to determine what drives reputation globally, which brands are most well known and - importantly - most used.

Key facts & figures

  • 65% of ITDMs have requested more information from a technology company after seeing their advertising
  • 55% of the audience surveyed are C-Suite
  • 52% of IT decision-makers say data security is a top concern for their company

To set up a meeting to run through the full results get in touch below.

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