SPECIFICATIONS & RATES

How To Spend It on FT.com

The online edition of How To Spend It houses award-winning print journalism alongside exclusive online stories, shopping guides, arts coverage and tips on where, how and who to spend it with.

Free to access across all devices on FT.com, How To Spend It has its own dedicated section on the site. Its content also features across other sections where relevant, benefiting from increased exposure among a global audience of affluent decision-makers.

36%

do not visit any other luxury lifestyle websites

How To Spend It Reader Survey (2017)
87%

have bought products or services they discovered on the website

How To Spend It Reader Survey (2017)
1.3m

average FT reader net worth

FT Global Reader Survey (2017)

SPECIFICATIONS

For digital ad specifications please see the FT.com product page.

Production & Delivery Contacts

Please deliver your advertising creative and complete tags for testing purposes in line with the lead times detailed in the digital specifications document here. Send your creative to onlineads@ft.com.

Contacts

Advertising Contacts

UK & EMEA
Natasha Simpson
Advertising Coordinator - How To Spend It, FT Weekend
T +44 (0)20 7873 3000
natasha.simpson@ft.com

US
Nessi Erkmenoglu
Head of US Revenue, Luxury & B2C
T +1 917 551 5002
nessi.erkmenoglu@ft.com

Digital Requirements

Each advertisement will be treated separately and may have to be approved by a Campaign Manager or FT editorial to ensure it has no detrimental effect on our site or user experience. If there are issues we reserves the right to remove the advertisement from the site.

For further specification details, please click here.

Currency:

Sponsorship buy

Targeting within ft.com/HTSI

Targeting within ft.com/HTSI - Single Ad Unit

Run of How To Spend It section

Run of How To Spend It section - Single Ad Unit

Rich Media - Run of Site (page ownership)

Rich Media - Targeting within How To Spend It Section (page ownership)

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