Activation
Intelligent content amplification, placing your message where it will resonate.
OUR OFFERING
Financial Times journalism is delivered to its loyal customers through market-leading print, digital and experiential platforms. These provide myriad opportunities for our commercial partners to engage with our premium audience and deliver their brand message in a trusted, high-quality environment powered by our first-party data.
The FT Group’s premium print and digital media platforms are a trusted environment, proven for their unrivalled capacity to build brand equity for our commercial partners.
From specific companies to target sectors and professions, powered by our direct relationships with over one million paying readers, we can place your brand’s message in front clients and prospects with efficiency and impact.
The FT has decades of experience creating publishing platforms which deliver deep engagement with scarce audiences; whether that is by association with FT journalism or for our commercial partners’ own content.
CASE STUDIES
Creed
An FT BrandSuite boosted awareness of this high-end fragrance house among high-net-worth individuals, by bringing the brand’s heritage to life. The campaign attracted exceptional levels of engagement among howtospendit.com’s affluent audience.
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CFA Institute
With social impact at the forefront of the investment community, one financial brand aimed to lead the ESG conversation by aligning with Moral Money editorial content and thought leadership events.
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