Research
The world’s trusted publication
SYNOPSIS
The FT has been rated ‘most important business read’ in the latest Global Business Influencers survey (GBI) from Ipsos.
GBI surveys around 2.5 million of the world’s most senior business decision-makers, tracking their habits across media, business, finance, luxury and travel.
As well as being ranked as the top most important business read across all international media globally, in Europe, the FT also came top in another crucial category; trust. At a time when the spread of fake news and disinformation is undermining trust in media, the FT has been named the most trustworthy business read for the second year running. Our readers know they can rely on our journalism – and our advertisers know they can benefit from being aligned with a trusted brand.
Other FT highlights:
- Highest total brand reach of any international publication in Europe
- Most influential business read in Europe
- Europe’s leading business publication for the fourth year in a row
The decision-makers surveyed control vast business budgets of $8.1 trillion. Their average liquid assets are $1.4 million, and over half are C-suites. So this is very much an audience worth reaching – and the FT is a powerful way to do it.
Contact your FT representative or email research@ft.com to find out more.
