FTAdviser.com

When looking to engage the FT Adviser's valuable audience with display advertising we offer three ways of doing so on FTAdviser.com. Page ownership, High Impact advertising and a Blended solution. Each of these options offer a solution that can meet all campaign KPI's and creatives.

Blended

Our blended solution is ideal when advertisers are trying to reach audiences across multiple devices. Utilising all of the FTAdviser's platforms and ad units this execution allows flexibility in delivering your message to the right person at the right time. Advertisers using this solution should provide all creative ad units and as a minimum an MPU and one other creative execution.

High Impact

The High Impact advertising solution is perfect for advertisers looking to create an emotional connection between their brand and the user. These are our most prominent and visual units and help deliver immersive advertising experiences.

Page Ownership

For advertisers looking to align themselves with a theme or a specific topic we offer contextually relevant opportunities. Maximising relevancy this execution gives advertisers the opportunity of creating specific messages that correlate to the content around them. This method of advertising ensures you are speaking to the right people in the right environment whilst creating an exclusive presence on that particular page of our site.

Opportunities include ownership of the FTAdviser homepage or the front page of specific sections such as Investments or Pensions.

We offer several solutions to best align your content against contextually relevant editorial that are seamlessly integrated into FTAdviser.

These opportunities include:

• Native Promoted Content Units
• Partner Content Units
• Content Hubs
• Special Reports
• CPD Courses
• Scrollable Reports
  

For information on how you can align your brand through our different content solutions, please contact your FT representative.