AUDIENCE

From corporate to consumers, the FT reaches 16 million readers every month.

GLOBAL REACH

Since the FT was founded in 1888, business has become ever-more international. To meet the needs of companies, and executives, operating in multiple territories, the FT has expanded to provide leading coverage of the world's markets and international politics. Today, the FT is truly global, with dedicated readers the world over.

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16107346

Total net audience (MGR)
Source: PWC assured Monthly Global Reach (MGR) 2018
Audience

OUR AUDIENCE

The FT is relied upon by leading corporate executives and high-net-worth individuals. Our audience includes the most influential people in business and politics and some of the wealthiest and most discerning consumers in the world.

Corporate

The most influential people in business and politics - our readers make the biggest decisions in their fields.

30%
are C-suite
61%
are business decision makers
75%
work for an international company
25%
are technology decision makers
42%
work in a company size over 1,000
76%
are international business travellers
Sectors
  • 32% Finance
  • 29% Business services
  • 16% Public sector
  • 13% Engineering / manufacturing
  • 10% Other
Source: FT Global Survey 2017
Audience_left_1.jpg

Consumers

Surrounded by the finest things life has to offer, our readers are some of the wealthiest and most discerning consumers on the planet.

25%
buy luxury fashion items every month
38%
have invested in fine wine or champagne in the last 5 years***
18%
are millionaires
34%
bought their home outright**
£1.3m
Net worth
£6,135
average spend on jewellery*
£5,017
average spend on clothes and shoes
Sources: *FT Luxury Survey 2016, **FT Real Estate GIST 2016, ***HTSI Digital Reader Survey 2016

READERSHIP & REACH

Growing readership

The FT has pursued a subscription model which has taken our paid-for readership to over 1 million subscribers. Committed to maintaining its gold-standard journalism, FT.com is designed to take this growth even further and to ensure readers can enjoy content across all platforms and devices.

Source: FT internal figures 2019
Paid-for circulation Digital

The FT's Monthly Global Reach (MGR)

The FT now has the largest audience in its 131 year history with a truly global reach. Because so many of our readers consume FT content on multiple platforms, we have pioneered a way to determine unduplicated audience numbers.

The Financial Times Commercial Strategy & Insight Department has developed a model called Monthly Global Reach (MGR) to measure net audience of Financial Times content, regardless or channel. This is our best estimate of the de-duplicated number of people across the globe who across a month consumer FT content via the print newspaper or digitally via the FT.com browser-accessed website or the FT web app.

MGR also identifies multi-platform users, which represent one of our most highly-engaged audiences. To do this, duplicated use is deducted from the gross audience to ensure each member of this group is only counted once in the net measurement.

MGR reveals that the FT reaches, on average, over 16 million readers every month during a 12 month period. And as syndicated readership surveys show, those readers are senior business decision-makers, high net worth consumers and influential policymakers. This combined global audience number is assured annually by PwC.

Monthly Global Reach Certificate
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Monthly Global Reach Methodology
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To download the Monthly Global Reach (MGR) Methodology please read and agree to the terms and conditions outlined below.

  1. PricewaterhouseCoopers LLP (“PwC”) accepts no liability (including liability for negligence) to each recipient in relation to PwC’s report. The report is provided to each recipient for information purposes only. If a recipient relies on PwC’s report, it does so entirely at its own risk;
  2. No recipient will bring a claim against PwC which relates to the access to the report by a recipient;
  3. Neither PwC’s report, nor information obtained from it, may be made available to anyone else without PwC’s prior written consent, except where required by law or regulation;
  4. PwC’s report was prepared with Financial Times Limited's interests in mind. It was not prepared with any recipient's interests in mind or for its use. PwC’s report is not a substitute for any enquiries that a recipient should make. PwC’s assurance report is based on historical information. Any projection of such information or PwC’s opinion thereon to future periods is subject to the risk that changes may occur after the report is issued. For these reasons, such projection of information to future periods would be inappropriate;
  5. PwC will be entitled to the benefit of and to enforce these terms;
  6. These terms and any dispute arising from them, whether contractual or non-contractual, are subject to English law and the exclusive jurisdiction of English courts.

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