See how we've worked with partners to help grow their brand, connect with new customers and achieve commercial success.
Our team has decades of experience creating impactful solutions for businesses with a wide range of strategic requirements and across many industrial sectors. Below are just a few examples of how we've helped marketing teams to succeed.
Using an engaging multimedia content series on a striking brand hub, Aberdeen Standard Investments (ASI) wanted to raise its profile as a leading asset manager in ESG and UK equities. Its main target audience was UK wholesale advisers; its secondary one was institutional investors and C-suites of FTSE 350 companies
Carrying out a proprietary research study and using the findings to create bespoke content helped us to establish Aon as a thought leader in M&A. It successfully shifted brand perception and, crucially, generated sales meetings.
With social impact at the forefront of the investment community, one financial brand aimed to lead the ESG conversation by aligning with Moral Money editorial content and thought leadership events.
Based on bespoke FT research, a highly successful content campaign called The Value of Knowledge expressed this leading investment bank’s commitment to the UN’s Sustainable Development Goals – especially SDG4, the education goal.
An FT BrandSuite boosted awareness of this high-end fragrance house among high-net-worth individuals, by bringing the brand’s heritage to life. The campaign attracted exceptional levels of engagement among howtospendit.com’s affluent audience.
In an effort to increase brand awareness, the ESCP Business School wanted to unveil its new identity and reaffirm its pioneering position in business education. ESCP partnered with the Financial Times to reach the FT's affluent readership of senior decision-makers and business leaders across the globe.
FT Live has an important role to play in helping FT readers and clients understand these deeply uncertain times. With these objectives in mind, they set to work on launching a new series of online events called Digital Dialogues.
To help journalism thrive in the digital age, Google’s Digital News Initiative (DNI) runs the Digital News Innovation Fund. The Fund issues grants to support projects at news organisations across Europe. Google wanted to highlight the importance of innovation in journalism, in particular, how technology can make it better and more reliable. The campaign objective was twofold: to raise awareness of the DNI Fund and to spark innovation in journalism.
Galaxy Fund Management wanted to promote digital assets as an investable alternative and to position itself as a leader in the field. The Financial Times used educational thought leadership to increase awareness in its core audience of financial advisers.
An illuminating video series explored one of the world’s most urgent challenges – the energy transition. Including the story of Iberdrola’s move to renewables ahead of the curve, it was an engaging way to position the company as a leader in this vital shift.
iShares wanted to position its brand strongly among three key audiences – and in doing so, challenge their misperceptions and preconceived ideas about ETFs.
Shifting perception to reach enterprise IT decision-makers using engaging multimedia content to position Microsoft 365 as the world's productivity cloud.
Mishcon de Reya wanted a new thought leadership
campaign focusing on the EMEA and APAC regions. Their
aim was to amplify brand awareness among the senior
business audience who make up a large part of the FT
Drawing on the FT's first-party data, this campaign blended our journalism with MHI's focus on innovation and the desire to "Move the World Forward." The integrated campaign achieved remarkable audience results.
MS&AD partnered with the Financial Times to explore the response of individuals and businesses to creating a more resilient, sustainable society. Its objective was to position itself as a socially responsible company committed to helping people live and conduct business in a safe and secure manner.
A cost-per-hour campaign gave Opayo the high viewability they needed to raise awareness of their rebrand among specific audience segments.
In an effort to build brand awareness, this contemporary auction house in New York City sought to develop a fully-integrated campaign, connecting with our affluent audience of art enthusiasts.
Refinitiv recognized the FT's Trade Secrets as a strategic fit, providing context to the financial data it is known for – and sponsoring Trade Secrets would give Refinitiv a powerful means of achieving its brand recognition objectives.
An emotionally-engaging video series that told the stories of entrepreneurs around the world. This gave this global bank a compelling way of demonstrating how it helps small businesses prosper.
Original FT research produced valuable insights into what C-suite executives think of sustainability and business. These findings formed the basis of thought leadership content that generated widespread media coverage and a surge in interest from the target audience.
Strong brand visibility at FT Live’s flagship virtual event for global policymakers and business leaders, backed by a multimedia content campaign, helped Suntory raise awareness of its sustainability initiatives.
Through survey insights that dictated a content strategy, a blend of FT editorial and engaging video content was produced to communicate complex financial concepts for existing and prospective clients.
Vitality wanted a campaign that will increase trust and perception of the Vitality brand. Drive awareness amongst the FT audience of the Healthiest Workplace initiative. Increase employer’s consideration of the importance of workplace health
Branded content in the form of interviews with globally-known leaders delivered exceptional reach and engagement, enabling Withers to capture the attention and interest of successful people around the world.
After the success of a previous campaign, NTT Group returned to the FT to raise brand awareness in a different sector. The FT created a thought leadership series, illuminated with interactive infographics.
A year-long multiplatform partnership gave INSEAD the opportunity to position itself as the business school of choice in “build back better” times, using the FT’s globally-respected business education coverage.
Switzerland Tourism came to FT to create a content campaign and to connect with our exclusive audience of high-net-worth luxury-seekers. The FT worked with an experienced freelance travel writer to create a compelling content campaign called “Discover Switzerland”, hosted on a bespoke hub on FT.com.
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