CASE STUDIES

See how we've worked with partners to help grow their brand, connect with new customers and achieve commercial success.

CASE STUDIES

Our team has decades of experience creating impactful solutions for businesses with a wide range of strategic requirements and across many industrial sectors. Below are just a few examples of how we've helped marketing teams to succeed.

Aon

Carrying out a proprietary research study and using the findings to create bespoke content helped us to establish Aon as a thought leader in M&A. It successfully shifted brand perception and, crucially, generated sales meetings.

CFA Institute

With social impact at the forefront of the investment community, one financial brand aimed to lead the ESG conversation by aligning with Moral Money editorial content and thought leadership events.

Credit Suisse

Based on bespoke FT research, a highly successful content campaign called The Value of Knowledge expressed this leading investment bank’s commitment to the UN’s Sustainable Development Goals – especially SDG4, the education goal.

Creed

An FT BrandSuite boosted awareness of this high-end fragrance house among high-net-worth individuals, by bringing the brand’s heritage to life. The campaign attracted exceptional levels of engagement among howtospendit.com’s affluent audience.

Galaxy Fund Management

Galaxy Fund Management wanted to promote digital assets as an investable alternative and to position itself as a leader in the field. The Financial Times used educational thought leadership to increase awareness in its core audience of financial advisers.

Iberdrola

An illuminating video series explored one of the world’s most urgent challenges – the energy transition. Including the story of Iberdrola’s move to renewables ahead of the curve, it was an engaging way to position the company as a leader in this vital shift.

iShares

iShares wanted to position its brand strongly among three key audiences – and in doing so, challenge their misperceptions and preconceived ideas about ETFs.

Microsoft 365

Shifting perception to reach enterprise IT decision-makers using engaging multimedia content to position Microsoft 365 as the world's productivity cloud.

Mishcon de Reya

Mishcon de Reya wanted a new thought leadership

campaign focusing on the EMEA and APAC regions. Their

aim was to amplify brand awareness among the senior

business audience who make up a large part of the FT

readership.

Mitsubishi Heavy Industries

Drawing on the FT's first-party data, this campaign blended our journalism with MHI's focus on innovation and the desire to "Move the World Forward." The integrated campaign achieved remarkable audience results.

Phillips

In an effort to build brand awareness, this contemporary auction house in New York City sought to develop a fully-integrated campaign, connecting with our affluent audience of art enthusiasts.

Refinitiv

Refinitiv recognized the FT's Trade Secrets as a strategic fit, providing context to the financial data it is known for – and sponsoring Trade Secrets would give Refinitiv a powerful means of achieving its brand recognition objectives.

Santander

An emotionally-engaging video series that told the stories of entrepreneurs around the world. This gave this global bank a compelling way of demonstrating how it helps small businesses prosper.

Smurfit Kappa

Original FT research produced valuable insights into what C-suite executives think of sustainability and business. These findings formed the basis of thought leadership content that generated widespread media coverage and a surge in interest from the target audience.

UBS

Through survey insights that dictated a content strategy, a blend of FT editorial and engaging video content was produced to communicate complex financial concepts for existing and prospective clients.

Vitality

Vitality wanted a campaign that will increase trust and perception of the Vitality brand. Drive awareness amongst the FT audience of the Healthiest Workplace initiative. Increase employer’s consideration of the importance of workplace health

ESCP Business School

In an effort to increase brand awareness, the ESCP Business School wanted to unveil its new identity and reaffirm its pioneering position in business education. ESCP partnered with the Financial Times to reach the FT's affluent readership of senior decision-makers and business leaders across the globe.

Aberdeen Standard Investments

Using an engaging multimedia content series on a striking brand hub, Aberdeen Standard Investments (ASI) wanted to raise its profile as a leading asset manager in ESG and UK equities. Its main target audience was UK wholesale advisers; its secondary one was institutional investors and C-suites of FTSE 350 companies

Google Digital News Initiative

To help journalism thrive in the digital age, Google’s Digital News Initiative (DNI) runs the Digital News Innovation Fund. The Fund issues grants to support projects at news organisations across Europe. Google wanted to highlight the importance of innovation in journalism, in particular, how technology can make it better and more reliable. The campaign objective was twofold: to raise awareness of the DNI Fund and to spark innovation in journalism.

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