CASE STUDIES
The world’s leading brands trust the FT to reach influential audiences.
CASE STUDIES
Explore the campaigns delivering credibility, engagement and business impact across our global platforms.
The Next Five is a distinctive branded content podcast from FT Partner Studio. Featuring multiple sponsors exploring pivotal trends and innovations set to shape the next five years across various industries
Martell is one of the world’s oldest and most prestigious cognac houses. In partnership with the Financial Times, Martell invited readers to discover how it has created a contemporary vision of luxury hospitality that is built upon personalisation and ultra-exclusive access.
Champions of Business transformed FedEx’s sponsorship into a global content platform celebrating SMEs powering football behind the scenes. By blending Financial Times authority with OneFootball scale, the campaign turned logistics into storytelling, spotlighting businesses navigating growth, complexity and global trade.
AGC Inc., formerly Asahi Glass Co., is one of the world’s leading manufacturers of glass, chemicals, and advanced materials. Yet despite this global scale and technical leadership, AGC’s brand awareness among international institutional investors and senior business leaders remained significantly lower than key competitors in the materials sector.
The challenge was clear: how do you build trust and consideration for a complex B2B brand that operates behind the scenes of modern industry?
Canva partnered with the Financial Times to bring insights from its annual State of Visual Communication Report to senior business leaders and decision makers across global markets. While long form partner content provided depth, social media was the engine of discovery and amplification.
The Financial Times and Shell partnered to create Partners in Progress, a branded content platform showcasing how collaboration drives innovation across complex energy challenges. Told through the voices of Shell’s customers and partners, the campaign brought to life real-world solutions spanning sustainable aviation fuel, data centre efficiency and Formula 1’s sustainable fuel programme.