How brands grow with the FT

Switzerland Tourism came to FT to create a content campaign and to connect with our exclusive audience of high-net-worth luxury-seekers. The FT worked with an experienced freelance travel writer to create a compelling content campaign called “Discover Switzerland”, hosted on a bespoke hub on FT.com.

At the start of the 2020s, Fujitsu foresaw that the decade’s key business trend would be “sustainability transformation”.

It created a new global business brand –Fujitsu Uvance to help build a sustainable world and resolve social issues by using digital innovation. To raise awareness of this new brand and positioning, the company asked several media partners for their proposals for a 12-month thought leadership campaign.

When this international law firm ran a second content campaign with the FT, the remarkable results and brand uplift showed how multi-year partnerships pay off.

Lombard Odier’s vision is for a net-zero, nature-positive economy that replaces our current linear ‘Take, Make, Waste’ model. We must move to an economy one powered by renewably-generated electricity, where we reduce our use of primary materials, and recycle and reuse more. In short, an economy that is Circular, Lean, Inclusive and Clean (CLIC®).

The Next Five is a distinctive branded content podcast from FT Partner Studio. Featuring multiple sponsors exploring pivotal trends and innovations set to shape the next five years across various industries