FT Bank Image Survey 2021

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Research

Benchmark your brand’s health and understand the latest industry sentiments of corporate banking services buyers.

The FT Bank Image Survey first established 20 years ago, is a comprehensive study of the banking sector that our client's have come to rely on.

Following on from our last release in 2019, the 20th release of the survey will measure the competitive landscape and reputation of international banks among buyers of corporate banking services.

The study will ask senior banking decision-makers about their perceptions of banks and the service they provide across M&A/advisory, capital raising and treasury services. The study will explore a variety of topics including:

  • Brand familiarity
  • Brand favourability
  • Brand usage & consideration
  • Purchase driver attributes
  • Brand attribute leaders & laggards

The FT will interview 550 global institutional buyers to provide a trusted, independent, and robust view of the market today.

This study is now available to purchase for the full set of findings. We can also provide a high-level overview of the results to help you understand current institutional investor sentiments, and how this research can benefit your business.

Please contact daniel.rothman@ft.com directly for more details or complete the form below.

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