FT Target

First-Party Context empowers clients to leverage the FT’s deep understanding of its content and audience, offering insights to connect with the right audience, at the right time, in the most relevant environment. Additionally, our new platform can seamlessly import blocklists from third-party contextual solutions, offering clients insights into the valuable content they may inadvertently block—sometimes up to 70% of the FT’s quality inventory—while uncovering new opportunities for engagement.

FT’s first party context platform was created to achieve the following:

1. To help clients achieve better campaign outcomes by leveraging FT’s deep understanding of its content and audience, powered by AI-driven categorisation and editorial expertise.
   
   
2. To improve the performance of contextual ads, driving stronger engagement and enhancing brand suitability.
   
   
3. To empower clients with tools that provide actionable insights for smarter audience targeting, offering precise options to target niche financial topics and other specialised areas.
   
   
4. To provide clients with AI-powered insights into third-party blocklists, identifying valuable content that may have been excluded and helping refine their targeting for better results.