FT Discretionary Fund Image Europe

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Research

Uncovering how fund professionals perceive and chose between asset managers

The Financial Times Discretionary Fund Image Europe research is a detailed study of fund managers that explores their changing market sentiments, perceptions of asset manager brands and purchase drivers for fund providers.

Participating in the study

Asset managers have the opportunity to participate in the study. By doing so your brand will be included in the research. This will give you competitive benchmarks against a number of brand health measures including familiarity, favourability, usage and consideration.

Participating brands will also be provided with a detailed presentation of the study’s findings. This covers both the brand intelligence and market sentiment insights such as purchase drivers, pain points and client concerns.

Survey overview & methodology

The FT will interview 300+ discretionary fund managers to provide a trusted, independent, and robust view of the market today.

  • Fieldwork: Q1 2021
  • Results delivered: Q2 2021
  • Interviews conducted: 300+
  • Survey audience: Discretionary fund managers.
  • Region: Europe (UK, Switzerland, Germany, Nordics, Netherlands, Italy)


Participation package

The FT Discretionary Fund Image Europe participation package includes:

  • Guaranteed inclusion of your brand in the study
  • Opportunity to work with the in-house research team on the inclusion of questions in the survey
  • Presentation of findings
  • 75+ slide presentation of findings
  • All data tables and verbatim commentary

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