FT Audience Barometer Volume 2

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FT Audience Barometer Volume 2

Welcome to the second edition of the FT Audience Barometer. We’ve taken the raw responses from our latest FT audience survey, sprinkled in some analysis and geopolitical context, and added in a dash of data visualisation to serve up some tasty insights into how FT readers feel about the current – and future – state of the world.

Discover what’s on the minds of FT readers, from business priorities to their feelings about what topics earn too much (or too little) coverage in the news.

In this issue we assess…

  • Whether FT readers are hopeful about the trajectory of economic conditions
  • Confidence in their industry's ability to navigate geopolitical headwinds
  • Business and communication priorities
  • Thoughts on media coverage and themes dominating the news cycle in 2024
  • Feelings about personal finance and NGOs

Here's a snapshot of some insights from the Barometer survey:

How do you feel about the current amount of media coverage around the following topics?

Get to know what’s on the minds of the FT audience

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