CMO Insights: The Art of Thought Leadership. From Insight to Influence

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Financial Times CMO Breakfast 2025

Join Finola McDonnell, Chief Communications & Marketing Officer, Financial Times and thought leadership experts for a masterclass on aligning thought leadership with brand and marketing strategy.

Discussion topics:

  • Getting the strategy right – diagnosing key challenges to align leadership and marketing
  • Creating content that connects – focusing on themes that resonate with the c-suite
  • The creativity factor – crafting distinctive narratives that build long-term brand equity while delivering short-term results
  • Measuring impact with thought leadership expert – how to track the influence of thought leadership on brand value and commercial success

Speakers:

  • Finola McDonnell, Chief Communications & Marketing Officer, Financial Times
  • Lauren Boyman, Chief Marketing Officer, U.S. & Americas, KPMG
  • Sean Kearns, Strategy and Innovation Director, FT Longitude
  • Katharine Christian, Global Head of Partnerships, Financial Times

Event Details:

Date: Thursday, 1 May 2025
Time: 8:30 AM - 10:30 AM
Location: Venue 42 by Convene

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