Morning Insights with the FT

Register

FT x IPA | Bridging the Trust Gap

The Financial Times and IPA are pleased to invite you to an exclusive insights launch at Cannes, Wednesday 18th June.

We will be showcasing our highly anticipated collaborative research report, ‘Bridging the Trust Gap’, exploring the way trust shapes decision-making, drives brand loyalty, and influences the bottom line.

Join us as we learn exactly how businesses can turn trust into a measurable, competitive advantage through real world case studies and insights from our panel of industry experts.

We'll be discussing:

  • Why trust is now the second most powerful driver of business success
  • Which sectors have the biggest trust gaps—and how to close them
  • The role of AI and technology in shaping trust in decision-making
  • How leading brands measure and operationalise trust to drive profitability

Speakers:

  • Laurence Green, Director of Effectiveness, IPA
  • Laura Milsted, Global Commercial Director, FT

Wednesday 18th June | 11:00 - 13:00

Nikkei FT Anniversary Teahouse

11 Rue Des Belges,

Cannes

Register below

Spaces are limited, secure your spot by complete the form below.