Beyond Reputation | Bridging the Trust Gap

In an era of uncertainty trust is quickly becoming a business's most valuable asset.

Our upcoming research report, Bridging the Trust Gap, written in collaboration with the IPA, found that trust is now one of the strongest predictors of growth - ranked second only to product quality in driving profit, market share and customer acquisition.

Yet, most B2B sectors are underperforming.

From finance to tech to property, the trust gap is widening. And with it, your organisation’s reputational risk.

Join the Financial Times for an insights networking breakfast as we explore the way trust shapes decision-making, drives brand loyalty and influences the bottom line.

We’ll be covering:
- How trust shapes decision-making and long-term customer relationships.
- The evolving nature of trust in marketing, advertising, and B2B engagement.
- Rebuilding trust: How content, leadership and transparency create authenticity

Tuesday 8th July, 2025

09:00 - 11:00 AM

Financial Times

Bracken House

1 Friday St, London EC4M 9BT