FT x IPA | Bridging the trust gap

In an era of growing uncertainty, trust has become a cornerstone of business success. Our upcoming report in collaboration with the IPA explores how trust shapes decision-making, drives brand loyalty, and influences the bottom line.

Our report covers:

• The State of Trust: Where is trust thriving, and where are the gaps in critical B2B sectors?
• Pillars of Trust: Discover what truly matters to decision-makers, from reliability to ethics.
• Trust’s Impact on Growth: Learn how trust influences advertising success and brand performance.
• The Tech Factor: Unpack the complex relationship between technology, AI, and trust.
• Trusted Channels: Find out which media platforms and business news outlets lead in creating a trusted environment.