FT x IPA | Bridging the brand trust gap

In a time of uncertainty, trust is a key driver of business success.

Our upcoming report in collaboration with the IPA uncovers how trust influences decision-making, brand loyalty, and growth.

Explore trust trends in B2B sectors, the role of technology and AI, and the media platforms that foster credibility. Gain actionable insights to build and sustain trust as a competitive advantage.

Join us at Bracken House, Tuesday 8th July, 2025, 09:00 -11:00 for a networking breakfast to unlock these key insights.