Media Matters at the FT

The Financial Times invites you to our latest instalment of Media Matters at the FT.

The importance of transparency in advertising has never been greater. In a noisy digital landscape where misinformation and disinformation thrive, audiences are craving authenticity. For advertisers in 2025, understanding this need is crucial.

Join our industry experts for an exclusive networking breakfast as we explore the essential role transparency and authenticity plays throughout the advertising cycle - from brand messaging to campaign planning and success.

We’ll be covering:

• The evolution of trust in media: from accountability to transparency
• The key to effective advertising

Thursday 06th March, 2025

09:00 - 11:00 AM

Financial Times

Bracken House

1 Friday St, London EC4M 9BT