Exploring the impact of tech with FT journalists

Technology is continuing to disrupt industries, transform business models, and redefine the way we work and live. From artificial intelligence to geopolitical shifts, and the rise of misinformation, the impact of technology is undeniable.

Our latest edition of Media Matters at the FT, covered the impact of tech on the changing business landscape with the help of our journalists; Technology news editor, Murad Ahmed, Management editor, Anjli Raval and Global media editor, Dan Thomas.

We explored topics such as:

• The impact of mis-information on businesses, from consumer trust to brand reputation.
• AI's true impact on businesses?

A stand out theme throughout our discussion, was the importance of authenticity. As businesses and brands continue to adopt and use innovative tech like generative AI within the workplace or for their communications, it is becoming more important to maintain authenticity through storytelling, providing a much needed human-touch to brand messaging, and bolstering brand trust.

Unlock a full summary of insights from Media Matters at the FT below.

Join us for the next edition of Media Matters at the FT, Tuesday 19th November, 2024