The programmatic supply chain explained

The Financial Times hosted a webinar for our clients about programmatic advertising - The programmatic supply chain explained.

Please find a recording of the webinar below:

New research shows that half of online ad spending goes to industry middlemen. And 15% of the money advertisers spent on programmatic couldn’t be accounted for.

Those are just some of the findings of ISBA's groundbreaking study 'Programmatic supply chain transparency’, conducted by PwC in association with the AOP, that looked into the UK’s complex programmatic ecosystem to map the supply chain from end to end. Please see FT's coverage of the study here.

We were delighted to be joined by PwC Partner Sam Tomlinson, who took us through the study’s key findings, the current and coming challenges and the recommendations for advertisers, publishers and the industry as a whole. The webinar also included a live Q&A with Sam and Anthony Hitchings, the FT’s Digital Advertising Operations Director.

After seeing this webinar, you will have a clearer understanding of this complex market – and how you can best spend your budget.

For more details about the Programmatic supply chain transparency study, please contact Sam Tomlinson here.

If you are interested in advertising with the Financial Times, please get in touch here.