Partnerships deliver. Discover DBS Bank's award-winning campaign

DBS Bank celebrates two gold marketing awards in their B2B campaign on "Key Change: Why treasury and commercial need to work in harmony to unlock transformation", a strategic partnership with FT Connect.

The award-winning campaign focused on positioning DBS Bank as the foremost experts in harnessing the power of technology, creating further integration between treasury and commercial functions within organisations.

Capturing the specific interest of C-suite and Treasury audiences, the insight-led campaign leveraged strategic guidance from the FT’s in-house specialists teams including FT Longitude and FT Live. The campaign saw the delivery of a Global Executive Report, specific country reports, research-led articles and videos, and a bespoke event in Singapore.

Amassing over 18 million impressions, and driving a 76% increase in consideration of using DBS Bank as a banking solution, DBS Bank was able to create a timely data-driven body of work that enabled meaningful conversations both online and in-person.

Speak to the FT Commercial team to discover more information about our award-winning partnerships, and how your company can win their next gold award.