FT named most trustworthy media brand by Ipsos

The Financial Times has been named the most trustworthy media brand in the 2020 Global Business Influencers survey (GBI) from Ipsos. The FT was also named Europe’s leading business publication for the fifth year running. 

GBI is a global syndicated media and insight survey tracking the media, business, financial, luxury and travel habits of the most senior global business executives, representing the top 0.5% or 2.5 million of the working population. 

“This has been an extraordinary year for news. Demand for quality and trustworthy information has soared during the coronavirus pandemic as leaders try to make sense of the disruption and find momentum in a vastly changed world. At the FT we remain as committed as ever to our mission of agenda-setting, independent journalism, remaining a trusted guide to the new normal," said Enzo Diliberto, FT's global insight director.

To find out more about the FT's in-house research team can help with your next campaign email research@ft.com and a member of our team will be in touch.

*Past 30 days total brand reach across international print, TV, digital

Source: GBI 2020 USA, Europe, APAC, Middle East

GBI universe represents the top 0.5% of the working population. The survey universe size globally (excluding Africa) stands at 2.5 million senior business decision-makers. The 2020 survey is the fifth release since the survey started in 2016.