Research
FT Audience Barometer Volume 3
A taste of the insights:
- FT readers expect their companies to invest in AI and cyber security over the next 12 months, with spending on business travel likely to decrease
- During the first quarter of this tumultuous election year, FT readers felt increasingly buoyant about global economic conditions
- The Summer Olympics is the most popular of the major sporting events among FT readers, two thirds of whom consider the games to be “a celebration of human potential”
