Research

FT Audience Barometer Volume 3

A taste of the insights:

  • FT readers expect their companies to invest in AI and cyber security over the next 12 months, with spending on business travel likely to decrease
  • During the first quarter of this tumultuous election year, FT readers felt increasingly buoyant about global economic conditions
  • The Summer Olympics is the most popular of the major sporting events among FT readers, two thirds of whom consider the games to be “a celebration of human potential”

How do FT readers feel about the Summer Olympics?

Follow this link to access the report.

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