FT Audience Barometer Volume 3

Welcome to the third edition of the FT Audience Barometer. We take raw data from our ongoing FT audience survey, and layer in geopolitical context and analysis to better understand how FT readers feel about the current (and future) state of the world. In this issue, we asked how readers feel about major sports events like the Olympics, what their biggest business challenges are, and much more.

A taste of the insights:

• FT readers expect their companies to invest in AI and cyber security over the next 12 months, with spending on business travel likely to decrease
• During the first quarter of this tumultuous election year, FT readers felt increasingly buoyant about global economic conditions
• The Summer Olympics is the most popular of the major sporting events among FT readers, two thirds of whom consider the games to be “a celebration of human potential”

Follow this link to access the report.