Research
FT Audience Barometer Volume 2
Discover what’s on the minds of FT readers, from business priorities to their feelings about what topics earn too much (or too little) coverage in the news.
In this issue we assess…
- Whether FT readers are hopeful about the trajectory of economic conditions
- Confidence in their industry's ability to navigate geopolitical headwinds
- Business and communication priorities
- Thoughts on media coverage and themes dominating the news cycle in 2024
- Feelings about personal finance and NGOs
Here's a snapshot of some insights from the Barometer survey: