SPECIFICATIONS & RATES

FTAdviser.com

FTAdviser.com is dedicated to the financial intermediary market covering investments, mortgages, pensions, insurance, regulation and other key issues. FTAdviser has an audience over 49,000 registered users and consists of financial advisers, wealth managers, discretionary fund managers, paraplanners, mortgage advisers and more – the decision makers behind the majority of the UK’s personal wealth.

86%

advisers actively making investment decisions

19,000+

19,000+ users who have banked CPD

£283,603

average customer portfolio (investable assets)

Standard Display

Email Alerts

Rich Media Formats

Content Solutions

We offer several solutions to best align your content against contextually relevant editorial that are seamlessly integrated into FTAdviser.

These opportunities include:

  • Native Promoted Content Units
  • Partner Content Units
  • Content Hubs
  • Special Reports
  • CPD Courses
  • Scrollable Reports

For information on how you can align your brand through our different content solutions, please contact your FT representative.

Currency:

When looking to engage the FT Adviser's valuable audience with display advertising we offer three ways of doing so on FTAdviser.com. Page ownership, High Impact advertising and a Blended solution. Each of these options offer a solution that can meet all campaign KPI's and creatives.

Blended

Our blended solution is ideal when advertisers are trying to reach audiences across multiple devices. Utilising all of the FTAdviser's platforms and ad units this execution allows flexibility in delivering your message to the right person at the right time. Advertisers using this solution should provide all creative ad units and as a minimum an MPU and one other creative execution.

High Impact

The High Impact advertising solution is perfect for advertisers looking to create an emotional connection between their brand and the user. These are our most prominent and visual units and help deliver immersive advertising experiences.

Page Ownership

For advertisers looking to align themselves with a theme or a specific topic we offer contextually relevant opportunities. Maximising relevancy this execution gives advertisers the opportunity of creating specific messages that correlate to the content around them. This method of advertising ensures you are speaking to the right people in the right environment whilst creating an exclusive presence on that particular page of our site.

Opportunities include ownership of the FTAdviser homepage or the front page of specific sections such as Investments or Pensions.

FT Adviser Readers - Standard Display

Email Alerts

FT Adviser Readers - Rich Media formats

Content Solutions

We offer several solutions to best align your content against contextually relevant editorial that are seamlessly integrated into FTAdviser.

These opportunities include:

  • Native Promoted Content Units
  • Partner Content Units
  • Content Hubs
  • Special Reports
  • CPD Courses
  • Scrollable Reports

For information on how you can align your brand through our different content solutions, please contact your FT representative.

Production & Delivery Contacts

Please deliver your advertising creative and complete tags for testing purposes in line with the lead times detailed in the digital specifications document below. Send your creative to onlineads@ft.com.

Digital Requirements

Each advertisement will be treated separately and may have to be approved by a Campaign Manager or FT editorial to ensure it has no detrimental effect on our site or user experience. If there are issues we reserves the right to remove the advertisement from the site.

Contacts

Advertising Contacts

Charlotte Morgan
Group head, Banking and Finance
+44 (0)207 775 6822
charlotte.morgan@ft.com

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