Insight
Data-informed strategy and campaigns.
OUR OFFERING
Our teams of analysts and strategists help to assure, and measure, the success of your campaigns using research and insight at every step. Using our first-party data and proprietary tools, we help you to build marketing programmes that are efficient, measurable and built on a deep understanding of how to engage our audience.
Utilising first party, demographic & behavioural data, we profile our audiences across all platforms and regions, providing a deep understanding of their consumption habits, behaviours and needs.
Primary research to understand how your target audience perceives your brand in relation to your competitors.
Campaign design to ensure maximum impact and efficiency, based on audience data and previous campaigns.
In-campaign optimisation and post-campaign reporting. Illustrates performance - for brand impact and direct-response - across audiences, environments and creatives using sector-specific benchmarking.
CASE STUDIES
The Next Five Podcast
The Next Five is a distinctive branded content podcast from FT Partner Studio. Featuring multiple sponsors exploring pivotal trends and innovations set to shape the next five years across various industries
Read moreWithers 2023 'The Discourse'
When this international law firm ran a second content campaign with the FT, the remarkable results and brand uplift showed how multi-year partnerships pay off.
Read moreOther Services
Activation
Across our newspaper, websites, magazines, specialists publications and events we have an array of trusted channels to build brand awareness and reach your target audience.
Content
Our in-house content studio design high-impact, multimedia content asset that brings your story to life.