Activation

Intelligent content amplification, placing your message where it will resonate.

OUR OFFERING

Financial Times journalism is delivered to its loyal customers through market-leading print, digital and experiential platforms. These provide myriad opportunities for our commercial partners to engage with our premium audience and deliver their brand message in a trusted, high-quality environment powered by our first-party data.

High-impact brand-building solutions

The FT Group’s premium print and digital media platforms are a trusted environment, proven for their unrivalled capacity to build brand equity for our commercial partners.

Precision targeting

From specific companies to target sectors and professions, powered by our direct relationships with over one million paying readers, we can place your brand’s message in front clients and prospects with efficiency and impact.

Bespoke content partnerships

The FT has decades of experience creating publishing platforms which deliver deep engagement with scarce audiences; whether that is by association with FT journalism or for our commercial partners’ own content.

Other Services

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Insight

Combining our proprietary data with market-leading tools and methodologies to inform strategy and deliver successful campaigns.

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Content

Our in-house content studio design high-impact, multimedia content asset that brings your story to life.

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