FT partners with Aston Martin Aramco Formula One® Team

The FT and Aston Martin Aramco will host a series of exclusive global activations, providing an unprecedented opportunity for both brands to engage commercial audiences across Europe, Asia and America with the thrilling atmosphere of F1.

As part of the activations, renowned industry speakers will delve into thought leadership on the dynamic world of motorsport business, discussing some of today’s most relevant topics, such as the role of emerging technologies in sport and the importance of female representation in the championship.

Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Aramco Formula One® Team, said: “The Aston Martin Aramco Formula One® Team is delighted to launch a new partnership with the Financial Times, a publication renowned for its authoritative coverage of global business and finance. Together, we’ll be working strategically to grow and strengthen our commercial reach, collaborating on exclusive activations throughout the year. The FT is a trusted source of business and financial information around the world and we welcome them to Aston Martin Aramco.”

Laura Milsted, Global Advertising Director, Financial Times, said: “We are delighted to be partnering with Aston Martin Aramco Formula One® Team throughout the upcoming season. The brand synergies between Aston Martin Aramco and the FT are undeniable and we are excited to be able to bring these two organisations together for the first time. As our partnership develops, we’ll be able to bring first class thought leadership content, within exceptional settings to both of our commercial audiences.”

Look out for details on this exciting new partnership in the coming weeks.