Reach our Readers

The Financial Times Commercial Marketing Team calls on its commercial audience to ‘Reach our readers' in a new advertising campaign.

Launching with the line - Reach our readers - the campaign showcases the FT’s advertising and partnerships offering, all art directed in the FT’s highly recognisable look and feel.

The FT’s Head of Commercial Marketing, Elizabeth Dolin, said: “This new campaign sits at the heart of a wider strategy to raise the profile of FT Commercial’s capabilities in a fresh and creative way, whilst leaning into our brand heritage. The FT is relied upon by leading corporate executives and high-net-worth individuals. When you invest in media with the FT, you access the most influential people in business and politics, and some of the wealthiest and most discerning consumers in the world.”

Multiple executions of the campaign will launch in FT Commercial’s key markets on 3 June. There will be an extension for the campaign at Cannes Lions (17-21 June) where the FT will host a Lunch with the FT event at the Contagious Villa.

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