FT Coronavirus Pulse Survey: APAC
Since March the Financial Times has conducted several barometer surveys, tracking how our readers are navigating the coronavirus crisis. Including questions focused on their consumption of FT content, their outlook for recovery and how optimistic they are for their business and industry sector. The research has received a positive response with each round garnering in the region of 700 completions, providing a robust set of data across regions and sectors while building a picture of how sentiment is developing over time. The headline findings of the study, include:
- Over 2/3 (66%) says FT is their most trusted guide during the crisis and 3/4 (75%) value our coverage more than any other news provider.
- 88% of respondents say it is extremely/very important to continue to communicate with customers during this crisis.
- 86% say they are using international media in print format more frequently or the same as before the start of the crisis.
Exploring the data by Asia-Pacific readers we have discovered the following findings:
- FT's APAC audience has become more optimistic in the short term - suggesting they believe in a V-shaped recovery. Since the beginning of April those optimistic in the short term have increased from 19% to 39%.
- Only 10% in APAC expect a 'Major structural change' to their company as a result of the pandemic
- 23% say they are using the FT more frequently to help them understand the impact will have on business.
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