Research
FT Audience Barometer
Introducing the first ever edition of the FT Audience Barometer, an analysis of how FT readers feel about the current (and near-future) state of the world. Based on data from a short audience survey conducted multiple times a year, the FT Audience Barometer presents valuable reader insights while weaving in geopolitical context.
In the inaugural issue, we assess...
- Whether FT readers are hopeful about the trajectory of economic conditions
- Confidence in their industry's ability to navigate geopolitical headwinds
- Business and communication priorities
- Feelings and sentiments around the promises and pitfalls of AI
Explore the insights here