Research

FT Audience Barometer

Introducing the first ever edition of the FT Audience Barometer, an analysis of how FT readers feel about the current (and near-future) state of the world. Based on data from a short audience survey conducted multiple times a year, the FT Audience Barometer presents valuable reader insights while weaving in geopolitical context.

In the inaugural issue, we assess...

  • Whether FT readers are hopeful about the trajectory of economic conditions
  • Confidence in their industry's ability to navigate geopolitical headwinds
  • Business and communication priorities
  • Feelings and sentiments around the promises and pitfalls of AI

Explore the insights here

FT Insights Audience Survey Q3 2023 - Benefits and threats of AI

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