Global Reader Survey 2024/5

Our latest Global Reader Survey is here - and with nearly 12,000 responses across platforms and regions, it’s our most comprehensive audience profile to date.

You're invited to freely explore the habits, motivations and global footprint of our diverse and ever-evolving audience: Introducing The FT Reader: a new interactive platform that showcases who reads the FT, what drives them, and how they engage with our journalism.

Whether you’re interested in demographics, influence or engagement, the FT Reader offers a fresh, data-rich look at our ever-evolving audience.

Dive into the full insights behind the numbers — and discover what sets the FT reader apart. Click here to explore the insights.