FT Audio

FT audio gives our audience the chance to hear FT journalism in professionally-produced, audio form, when they are on the move. Our shows provide news briefings, discussions and deep insights on the latest developments in current affairs, finance and the arts.


monthly listens globally*

1 in 3

taken action after hearing advertising*


average age of FT podcast listener**

Source: *FT Global Reader Survey 2017, **FT Audio / Podcast research 2022

Specification Details

  • Audio File: (at least 192 kbps) 44 100 kHz
  • Max length 30 seconds
  • Allowed dB levels: Min -9dB / Max -6dB
    (50% of maximum output)

3rd Party Tracking

  • Click command and 1x1 pixel tracking only
  • All creatives are hosted by Acast
  • The audio files and companion banner impressions and clicks are tracked from the same set of tags

Production & Delivery Contacts

For more information please contact your sales representative.

Commercial Opportunities

  • Sponsorship
  • Supported by Ads


Advertising Contacts

Alastair Mackie
Commercial Development
M +44 (0) 7813 194 714

To read more about this publication please see here.

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