SPECIFICATIONS & RATES
FT.com
The definitive home for business intelligence on the web, FT.com provides the world’s leading corporate executives with trusted news, analysis, data and tools. With over 13 million monthly users, we reach those in control of the largest budgets, making the biggest decisions and shaping public debate.
monthly readers worldwide*
reach of C-Suites Globally**
average business budget**
Standard Display
Rich Media Formats
Email Newsletters
FT Automated Guaranteed
We are working with the technology provider, Adslot, to provide clients and agencies access to an automated buying platform that is ideal for campaigns on a tight deadline or those with smaller-scale budgets. Find out more here.
Benefits of Adslot
- Check inventory in real-time
- Book FT inventory at the same priority as direct orders
- All FT audience and contextual products are available
- Agency commission and existing trade deals apply
- Manage creatives more efficiently
- Monitor third-party reporting alongside the FT’s ad server data
- Eliminates minimum spend restrictions
When looking to engage the FT's valuable audience with display advertising we offer three ways of doing so on ft.com. Page ownership, High Impact advertising and a Blended solution. Each of these options offer a solution that can meet all campaign KPI's and creatives.
High Impact
The High Impact advertising solution is perfect for advertisers looking to create an emotional connection between their brand and the user. These are our most prominent and visual units and help deliver immersive advertising experiences.
Page Ownership
For advertisers looking to align themselves with a theme or a specific topic we offer contextually relevant opportunities. Maximising relevancy this execution gives advertisers the opportunity of creating specific messages that correlate to the content around them. This method of advertising ensures you are speaking to the right people in the right environment whilst creating an exclusive presence on that particular page of our site.
Homepage Roadblock
For advertisers wanting to create real impact for a campaign, ownership of our most premium position on FT.com and web app is available via a Homepage Roadblock. This sponsorship offering allows advertisers to take all advertising units displayed on the homepage for 24 hours. To qualify for this advertisers must provide all creative sizes.
*Highest rate shown
Targeting - FT Readers
To reach the greatest number of the most powerful and affluent individuals on the planet, this is the route for you. When you buy the FT reader segment you can trust our readers are of a certain calibre. They are making the biggest decisions for their firms and living an exceptional lifestyle. An FT reader campaign supported by our rigorous data science, allows you to position your brand in front of this elusive audience at unprecedented scale on or off our pages.
We also operate a seasonal pricing model based on supply and demand of Ft.com audience inventory throughout the year.
Targeting - Demographic
Our Demographic Segments give you access to specific high-value audiences based upon our proprietary, declared registration data. Advertisers can have complete confidence that their messages will be placed in front of their target audience as we are able to target by job title and other relevant demographic data-points. Targeting includes C-Suite, business decision-makers, technology decision-makers, financial professionals, business travellers, financial advisors, opinion leaders and wealthy private investors.
Targeting - Bespoke
Our Bespoke Audience allow advertisers to build a unique audience from our First Part Data to build unique and highly targeted campaign. A Bespoke audience gives you access to specific high-value audiences based upon our proprietary, declared registration data. Advertisers can have complete confidence that their messages will be placed in front of their target audience as we are able to target by job title and other relevant demographic data-points.
Targeting - Behavioural
Our Behavioural Segments are groups of FT readers that enthuse on particular topics. Built using first party data on a user’s behaviour on FT.com, targets include luxury & HNW, personal investors, institutional investors, business education researchers, technology enthusiasts, business influencer and property enthusiasts.
Targeting - Contextual
Contextual Targeting allows clients to place their advertising in specific editorial contexts, selected using market-leading AdmantX technology. These segments ensure the brand is seen alongside news topics that are relevant to the campaign, e.g. technology or climate. This would position the messaging around the relevant content.
Targeting - Section
FT Automated Guaranteed
We are working with the technology provider, Adslot, to provide clients and agencies access to an automated buying platform that is ideal for campaigns on a tight deadline or those with smaller-scale budgets. Find out more here.
Benefits of Adslot
- Check inventory in real-time
- Book FT inventory at the same priority as direct orders
- All FT audience and contextual products are available
- Agency commission and existing trade deals apply
- Manage creatives more efficiently
- Monitor third-party reporting alongside the FT’s ad server data
- Eliminates minimum spend restrictions
Production & Delivery Contacts
Please deliver your advertising creative and complete tags for testing purposes in line with the lead times detailed in the digital specifications document below. Send your creative to onlineads@ft.com.
Digital Requirements
Each advertisement will be treated separately and may have to be approved by a Campaign Manager or FT editorial to ensure it has no detrimental effect on our site or user experience. If there are issues we reserves the right to remove the advertisement from the site.
Contacts
Advertising Contacts
To speak to a commercial representative please email Advertising@ft.com or call +44 (0) 207 873 4000.