FT Insights: Brand Ranking Study 2026/27

The Financial Times Brand Ranking explores how more than 2,000 FT readers worldwide perceive over 250 brands across 20 industries.

The study measures brand familiarity, favourability and perceptions across key attributes, providing valuable insights into brand performance and reputation. The research reveals that trust has the strongest relationship with brand favourability (18%), highlighting its importance in driving brand reputation.

Curious to know where your brand stands in the ranking? Click here to find out more.