Activation
Intelligent content amplification, placing your message where it will resonate.
OUR OFFERING
Financial Times journalism is delivered to its loyal customers through market-leading print, digital and experiential platforms. These provide myriad opportunities for our commercial partners to engage with our premium audience and deliver their brand message in a trusted, high-quality environment powered by our first-party data.
The FT Group’s premium print and digital media platforms are a trusted environment, proven for their unrivalled capacity to build brand equity for our commercial partners.
From specific companies to target sectors and professions, powered by our direct relationships with over one million paying readers, we can place your brand’s message in front clients and prospects with efficiency and impact.
The FT has decades of experience creating publishing platforms which deliver deep engagement with scarce audiences; whether that is by association with FT journalism or for our commercial partners’ own content.
CASE STUDIES
Mishcon de Reya
Mishcon de Reya wanted a new thought leadership campaign focusing on the EMEA and APAC regions. Their aim was to amplify brand awareness among the senior business audience who make up a large part of the FT readership.
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Iberdrola
An illuminating video series explored one of the world’s most urgent challenges – the energy transition. Including the story of Iberdrola’s move to renewables ahead of the curve, it was an engaging way to position the company as a leader in this vital shift.
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