Insight

Data-informed strategy and campaigns.

OUR OFFERING

Our teams of analysts and strategists help to assure, and measure, the success of your campaigns using research and insight at every step. Using our first-party data and proprietary tools, we help you to build marketing programmes that are efficient, measurable and built on a deep understanding of how to engage our audience.

Audience insight

Utilising first party, demographic & behavioural data, we profile our audiences across all platforms and regions, providing a deep understanding of their consumption habits, behaviours and needs.

Brand research

Primary research to understand how your target audience perceives your brand in relation to your competitors.

Campaign planning

Campaign design to ensure maximum impact and efficiency, based on audience data and previous campaigns.

Advertising effectiveness

In-campaign optimisation and post-campaign reporting. Illustrates performance - for brand impact and direct-response - across audiences, environments and creatives using sector-specific benchmarking.

Other Services

activation ident overlay GettyImages-173264608_flip_activation.jpg

Activation

Across our newspaper, websites, magazines, specialists publications and events we have an array of trusted channels to build brand awareness and reach your target audience.

READ MORE
content ident overlay GettyImages-988429916 (1)_Content.jpg

Content

Our in-house content studio design high-impact, multimedia content asset that brings your story to life.

READ MORE